Sustainability and the business world
Sam Rowe, CEO of the Ignition agency, is a woman who has taken the relationship between sustainability and business very seriously and has made it his workhorse, which is also a winning one.
As reported in an interview with BMMagazine, Rowe herself wanted to create something different, considering a more dynamic and positive approach to the environment, with the aspiration to make her company an "ethical leader" in the sector.
What does your company do? To create stands for local and international fairs, devise locations, organize multi-day events and conferences . Creativity and design at the service of small and large events.
After several awards and acknowledgments, she herself declared herself satisfied, also for having created a team of brilliantly-minded people, and working in a serene environment of respect and collaboration.
His is one of the examples of the fact that not only sustainability and success go hand in hand, but that it is also increasingly possible to get ahead and overcome the "old" competitors by being appreciated by the market by choosing to work respecting the Planet and its inhabitants.
Planet's well-being and economic profit: does it really work?
Companies have now accepted the importance of sustainability in doing business and corporate policies increasingly take into account the social and environmental impact of their operations.
It remains to be seen, and the debate is still open - says Stuart Wood of Exhibitionworld, how many companies are able to convince their customers that "sustainable" is also synonymous with "beauty" and something that is really worth working for.
From the point of view of business profit, there are indeed tangible and real advantages in a proactive approach to sustainability and the environment: one of these is the fact that synergies of work and positive associations are created, both between workers themselves, that among consumers or between politicians in the area, public bodies and municipalities or, in general, stakeholders.
Just to give an example, creatives and designers will be increasingly stimulated by new challenges in using materials and recycling them.
Suppliers and resilient choices
Secondly, the fact that sustainability is increasingly becoming an integral part of the strategy of many companies, highlighted Il Sole 24 Ore a few months ago, also underlining the importance of choosing suppliers, raw materials and innovative products processing techniques, but also the transparency of the production chain structure.
From Ikea, to Novelis, passing through Saviola, more and more companies are accepting the risk and accepting new bearing flows between suppliers, new players, but also new contractual forms.
