Health and well-being: growth of a sector
Health and wellness. Wellness. Fitness. Terms that indicate a growing sector . Just look at the number of events, fairs and events dedicated to this area. Even wellness centers grow, enriching the formula and the proposal. According to Rodale, an American multimedia group, Italy ranks in absolute fifth place by number of consumers of wellness products and services. 15 billion euros a year.
It is possible to say that it is neither a fashion nor a passing trend. But of a reality, which cuts out an important small space in publishing, a sector among other things strongly in crisis.
Thus the articles of wellbeing that we find in the pages of magazines and non-specialist newspapers are growing. But the proposal of health and wellness magazines is also growing.
" Health publishing is in shape ". Thus began an article, a little dated (2009) by Dario Pappalardo, journalist of la Repubblica. According to the IEA, an acronym for the Italian Publishers Association, despite the advance of the internet, the health and wellness magazines sector still clings to paper. To put it numerically, 3 million were those who bought books and magazines, especially for weight loss, physical exercise and breastfeeding.
Health magazines in Italy
We provide a small and essential list of the most prominent health magazines on newsstands:
Women are in pole position and often the approach is holistic and natural, with good slices dedicated to the diet in the first place and to movement. We know some of these magazines more closely:
OK. la Salute Prima di Tutto : monthly magazine dedicated to wellness published by Rcs and directed by Paolo Pietroni. Recent magazine that can boast the collaboration of the Veronesi Foundation.
Terra Nuova : a plunge into ecotourism, green building, eco-villages and natural health. Announcements, statistics, real data and every message in the almanac that reveals secrets for the garden and beyond.
Viver Sani and Belli : weekly on psychophysical health, the beauty of the skin, face, hair and body. Contains different sections for the family and for everyday life choices.
Natural Style : produced by Cairo publisher, this magazine has a declaredly organic attitude, the articles cover large areas of interest on natural themes: from organic farming to natural cosmetics, to forms of holistic fitness. It often offers specific guides on holistic Italy in the form of specific files.
Starbene : the most popular monthly in Italy on health, wellness and beauty topics.
Silhouette Donna : monthly for health with columns, articles, tests, surveys, research dedicated to body care, fashion, sports and couples.
Fit woman : insert by Donna Moderna, published by Mondadori, dedicated to health and fitness. An all-round look that does not disdain the best cosmetic products for body care.
Dossier Medicina : magazine dedicated to the world of wellness and health. Published by RdM it ranks among the most qualified editorial products of health information.
Riza : magazine focused on diet and nutrition.
And the boys ? Men's Health Leads "The pleasure of being a man", for those who want to be fit and know everything about sex, health, sports, nutrition and fashion.
